What is OPTAVIA?

If you're asking yourself, "what is OPTAVIA?" you've come to the right place.

OPTAVIA is more than just a diet. It’s a structured, supportive game plan for your goals — from losing weight* and building better habits to getting the tools to help keep the weight off.  

Built on 40+ years of scientific and clinical heritage, OPTAVIA delivers simple, science-backed nutrition, one-on-one coaching and a community that gets it — meeting you where you are through plateaus, parties and everything in between. 

1:1 Coaching + Community 

Let’s be real: change doesn’t happen solo. Your OPTAVIA coach offers real accountability, personalized support and mindset shifts that go beyond the scale.

You’ll also have access to a vibrant, supportive community where real people share real wins (and setbacks too). In fact, in a 2019 clinical study, participants who had the support of a coach lost up to 10x more weight and 17x more fat than the self-directed group.** 

Structured Nutrition 

One of the best parts about OPTAVIA is that there’s no guesswork. Our plans are portion-controlled, high in protein and packed with the nutrients your body needs — especially if you’re using a GLP-1 medication.† Because while GLP-1s can reduce appetite, they can also make it harder to get the nutrition your body needs.

Loss of muscle can account for 20–50% of total weight loss on GLP-1 medications.‡ That’s where OPTAVIA makes all the difference. 

This structure isn’t just convenient — it’s strategic. The Optimal Weight 5 & 1 Plan® is calorie and carbohydrate-controlled to help your body enter a gentle but effective fat-burning state.

While your body burns fat for fuel, our Fuelings contain high-quality, complete protein which helps retain lean muscle mass, so you’re not just losing weight* — you’re protecting what matters. Add in regular movement, and you’ve got a powerful foundation for real, sustainable change. 

Related: Fat Burn Starts Here: The High-Protein, Lower-Carb Meal Plan That Works

Habit-Building System 

Progress over Perfection. One habit, one meal, one decision at a time. Our Habits of Health® Transformational System gives you the tools to think differently, act intentionally and stay on track even when life throws you curveballs.  

Our Plans, Your Pace 

Whether you’re looking to lose weight*, manage results or just get your energy back — there’s an OPTAVIA plan for you. From our 5 & 1 Plans® to our Optimization Plan and GLP-1 Nutrition Support Plan, each one is built with science and real-life flexibility. 

Is OPTAVIA Right for YOU? 

OPTAVIA is more than a plan. It’s a system that supports your whole self — body, mind and lifestyle. If you’re ready to stop starting over, we’re ready to help you get there — and keep going.  

Want to see if it’s right for you? Start here.  

*Average weight loss on the Optimal Weight 5 & 1 Plan® is 12 pounds. Clients are in weight loss, on average, for 12 weeks. 

** 2019 clinical study where participants who had the support of a coach lost up to 10x more weight than the self-directed group. Based on the results of a 16-week clinical study, those who participated in at least 75% of their 23 assigned OPTAVIA coaching calls lost 15.2 lbs. compared to 6.7 pounds for those participating in fewer calls. 

† Medical advice, treatment, prescriptions, and the overall practice of medicine must be provided by a licensed healthcare professional. OPTAVIA and its coaches do not engage in or provide any medical services. 

‡Use of FDA-approved GLP-1 medications, together with lifestyle modifications, like a reduced calorie diet and increased physical activity, may help you achieve an average reduction in body weight of 15% (Wadden et al.; Wilding et al.).